7 easy ways to improve your business whilst in lockdown

The inability to work can understandably cause anxiety and stress particularly for those who have taken a leap with their small business. However, there are ways you can remain productive all while improving your business from the comfort and safety of your home.

AirPOS
AirPOS
7 min read

The world has been thrust into an unimaginable situation, unlike anything that has been seen in most of our lifetimes. The public has been restricted to the confines of their homes and day to day life has been flipped upside down.

This halt on daily life has had a major impact on business owners who like others must isolate at home but also attempt plan and strategise. The inability to work can understandably cause anxiety, however, there are ways that business owners can remain productive and make their business better from the comfort and safety of their homes.

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1) Stay active on social media

This is the easiest way to keep your customers updated and ensure you are still in their minds, maintaining loyalty. Although you may not be operating you can still share content you think your following would be interested in and start conversations that keep them engaged with your brand.

If you do have a website or webstore use social media to promote new products or inform you followers of delivery options. You may find that many of your customers are unaware you are open, assuming that if your premises is closed you are also. However social media is the easiest way to ensure the public know you’re open and how best to get in contact with you.

Hootsuite found that over 40% of consumers turn to social media to research brands and their products. Particularly in times such as these many see social media as the source for the most recent and up-to-date information.

Therefore in the info section of your pages ensure you have updated opening times, email addresses, contact numbers and delivery information. You don’t want to give customers any reason to bounce off your page due to confusion.

2) Start a Business Blog

The days of blogs dominated solely by introverted teenagers and travel enthusiasts are over with most major businesses, from Amazon to McDonalds, taking advantage of this cost-free marketing tool.

A blog will allow your customers to stay connected with you and keep them in the know about your industry, business updates and your newest products.

Business blogs are a great way to build up your brand, creating a knowledge base of your industry on your site as well as illustrating your company’s voice. You can also use your content to target appropriate keywords in order to improve your ranking on google search. The possibilities are limitless and the effort required can be minimal.

During quarantine, you can use the time to research topics and compose comprehensive pieces of content that will not only improve your business’ online presence but also spike your creativity and increase your knowledge of certain topics.

If you don't feel writing is your thing you can always take a different approach, hosting an online webinar or creating video tutorials of your products that you can share across social media.

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3) Set up your Online store

Although this may seem complicated, there are systems in place that make taking your business into the digital world incredibly simple. We have seen many business owners across the globe get creative in how they meet their customer’s needs. One way this could be facilitated is through the creation of a webstore or website.

If you have a level of technical knowledge you could use your time in quarantine to build a full website using one of the many hosting sites available online.

However, for those who are not technically minded there is still the option to make sales through a simple online webstore.

If using a point of sale system such as AirPOS this integration should be incredibly easy. At AirPOS we offer our Ecommerce solution completely free of cost to our customers, enabling you to create your customised online store with zero fuss. Interested in learning more? Check it out here.

4) Get on top of your stock

Managing your business’ inventory can be an incredibly mundane and time-consuming task. Particularly for those businesses still using traditional systems, accounting for all items in your stock room can take some time.

Although tedious, organising your inventory is crucial and if not addressed, slow-moving stock, deadstock and lack of inventory visibility will start dragging your sales and turnover down.

With an ePOS system, such as AirPOS, inventory management is made simple. Even from the comfort of your home, you can have full visibility of your inventory making this the perfect task to tackle during the quarantine.
Some simple changes that you could make are;

  • Organising your products
    Rather than hundreds of individual products, begin organising these into categories making them easier to find. As well as this ensure all of your products have a name and detailed description.

  • Building your processes
    You may have never had a process previously but when organising your inventory you should be creating a system that can be maintained, making it easier in the future. This will save you time down the line and also mean that others can follow this same system making the task more manageable as your business grows.

  • Tracking and reporting
    A key step to organising your inventory is having the process in place that you are continuously tracking and reporting. A good inventory management system will provide you with historical data on your business which you can use to make decisions in the future. If you are using an ePOS system this will be simple as long as your provider offers a tool that allows for stock level reporting both current and historical as well as the ability to compare multiple date ranges.

5) Learn skills with your business in mind

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Across the web and social media, you will find an overwhelming number of people sharing their tips to get fit, learn a new language or master an instrument during the isolation period. Although worthwhile are there other skills you could acquire that could add value to your business and enhance your offering?

We understand that motivation during this time can be difficult to find but rather than force yourself to learn something mundane, take part in courses or webinars that interest you and are related to your business.

It will be a lot easier to find motivation when you can envision how your efforts will actually be useful in the future.

Improving your business can be as easy as reading a book about a topic or watching a series of free online tutorials. There are a wealth of resources available online, both free and subscription-based. The internet is an amazing place so whether you want to simply read about content writing or fully immerse yourself in the world of javascript, now is the time to do it.

6) Analyse performance and plan for the future

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If you have access to the data, there is no better time than in quarantine to conduct a full review of your business reports. This can be incredibly taxing and time-consuming which is why many business owners put off the task. However, in doing this you may discover things that could change the way you operate going forward and reveal key areas that could improve margins.

Take the time to go through your analytics from previous years going into the finer details, are there any trends or patterns, was there anywhere that money could have been saved, how successful were specific campaigns?

The outcome of this will have incredible value for your business. You will have greater insight into your business, your customers and the wider industry, placing you in a better position once you are able to operate as normal.

You may also discover some areas where you could be cutting costs for example subscriptions to services you no longer use. All businesses are having to operate more strategically and cutting any unnecessary cost will allow you to reinvest into more suitable areas.

7) Relax, Reboot and Recuperate

Believe it or not, the most important thing you can do in this period is to try relax. As mentioned this is an incredibly stressful time. Business owners are under tremendous pressure on a daily basis and therefore should try to use lockdown as a time to reboot and recuperate.

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Yes it would be great to incorporate some of the things mentioned above into your weekly plan or daily schedule but these can be introduced bit by bit.

Business owners are all struggling not knowing where they stand, not helped by the vague direction from the government. However, until further information is given, the best thing to do is take a breather.

We understand that it’s easier said than done but it's best to try not to worry about things that we cannot change.

The most important point to remember is to stay safe both physically and mentally. Do what you can and remain resilient. We have linked several resources below that we believe could be helpful if you are struggling during this time.

If you have any questions please get in touch here and we will try help you in any way we can.

AirPOS Covid Updates

Uk Government updates

Northern Irish Updates

Republic of Ireland Updates