The electronic point of sale (EPOS) industry is huge, there are companies available to serve every business niche business. Our aim is to help retailers choose the right POS system.
For this reason, we are going to give you a fair and honest comparison of our close competitors Epos Now to give you an idea of why we are different, so you can make a better choice when purchasing an EPOS system.
AirPOS vs EPOS Now pricing comparison
We believe in complete transparency at AirPOS which is why we have laid out an exact pricing comparison for ourselves and Epos Now.
Remember don’t believe everything you see in advertisements and make sure to read the small print before you sign yourself up with any EPOS provider.
In order to make this an accurate comparison, we have included the prices from the AirPOS Pro Retail Bundle against the current EPOS Now hardware deal.
For robustness, we will include EPOS Now integrations that you get as standard with the AirPOS Pro subscription. Note that some of these are optional add ons, apart from the support package which is required to take advantage of the £249 hardware offering.
AirPOS retail rundle compared to the Epos Now deal
The AirPOS retail bundle will cost you £480 + VAT which covers your first-year software subscription to AirPOS and our free retail hardware bundle.
That’s it, there are no add ons or additional costs. Any feature/ integration you can see on our website or product will come as part of your subscription, this includes:
- free support
- customer accounts
- loyalty programs
- accounting integrations
- Shopify integration
On the other hand with Epos Now, it is advertised that you can get your full EPOS setup for under £249 however we’ve checked the small print, and to get the same options as you do with AirPOS Pro i.e hardware and software, your system, would cost around £1900 + VAT annually.
The reason for such a huge price jump? The advertised price does not include the following monthly costs:
- Software & Support (£39 per month),
- barcode scanner (£79)
- accounting integration for reports (£25 per month)
- Shopify integration (£31.50 per month)
- Loyalty (£25 per month)
That’s an additional £120.50 per month to have the same comparable offer with AirPOS Pro.
Although you may be able to get hardware for a cheap price in order to have a complete system that allows you to make a sale you will require a much larger spend.
Even if you decided to not have any of the optional add ons, i,e Shopify or Xero (accounting), you would still have to pay at least £800 annually for the Hardware, software and basic support.
These prices are subject to change as Epos Now are known for their erratic prices changes and “limited time offers”
Why do Epos Now customers switch to AirPOS?
We spoke to our customers and these are the top 5 reasons why they chose us over Epos Now or made the switch.
The largest reason we’ve heard from our customers on why they chose AirPOS was the level of support. As can be seen in the comparison tables, Epos Now charges for their support and even at the standard level you only have access 9-6, five days a week.
This is inconvenient for any retailer operating a busy store. Finding the time to wait to get through to a call centre during working hours simply isn’t realistic and even those who are able to pay the premium price will always get priority despite having 24-hour access.
It only takes minutes to check out the company’s reviews and social groups to see that their support is a major issue with their customers, some waiting on hold for hours to never get a response or days for an email reply.
With AirPOS this is the complete opposite, we pride ourselves on our 5-star support which is completely free no matter what subscription type. We have a 97% customer referral rate and trusted reviews on our site, with the recurring theme of our helpful support team which is accessible 9-midnight 7 days a week.
As well as this, at AirPOS we offer completely free assisted setups. Simply send us the details of your products and we will get your POS set up in minutes, saving your precious time so you can continue to focus on selling more.
It’s also worth noting that we offer, like many other POS providers the opportunity for our customers to self serve with the AIrPOS knowledge base which is constantly updated and available free 24/7 through our site. This will answer most of the questions any user may have and save them the hassle of getting in contact with us for minor inconveniences.
Epos Now does not offer the same kind of help centre only leaving customers with no choice but to call their call centres for even the smallest of difficulties.
We are here to help small retailers and want to ensure they can access help immediately if there is a problem with their system.
As can clearly be seen above when it comes to price there is really no discussion between AirPOS and Epos Now. Despite offering “time-sensitive” deals, when getting into the nitty-gritty of what the actual final price is users can expect to pay well over £1000 for their Epos Now solution.
This is not disparaging their pricing plan however we think it is important for customers to understand the full price of their system before entering into any long term contract. When taking into account the required add ons of Epos Now, not one of their packages comes out at a lower price.
We have highlighted the exact price of the AirPOS retail bundle above, however, we also allow users to subscribe to our Point of sale software on a monthly basis for as little as £29.99 per month with no contract and no additional add ons for integrations or support.
Retail or Hospitality focused
Although it might not seem that important initially, choosing a POS that is focused on your specific industry is actually one of the first things you should consider when speaking with different providers. Yes, some businesses will attempt to serve multiple markets but it primarily comes down to a retail POS or a hospitality POS.
Why is it so important that you choose the right POS for your industry? Consider you’re a restaurant, if you went with the likes of Good Till you would have integrations for kitchen receipts, delivery orders, table plans etc, all of which you wouldn’t get with a POS which is focused on Retail. A retail provider may offer the integration with 3rd party but this will just cost you more each month.
With Epos Now, “jack of all trades, master of none” seems to be a growing sentiment. It appears, as they have grown they have lost focus on what customers they are actually trying to serve in the hope to maximise sales. In this attempt to build a one size fits all system, their standards both in product and customer care have slipped leaving businesses in both sectors dissatisfied.
AirPOS has and will always be the POS for the retail sector. We do cater to a number of cafes and bars however we are honest with restaurateurs when inquiring that we will not meet all of their needs. It’s important for us that you find a solution that fits your business and if our system won’t we are more than happy to recommend some other great POS systems on the market that might.
Epos Now has been in the business for a long time and knows the market well. They do provide a comprehensive offering and try to ensure that they can get up and running as quickly as possible.
However, when it comes to building a system for small businesses their solution doesn’t match up.
Their series of essential add ons at varying costs help retailers to build up a pretty hefty bill.
Especially when it comes to supporting, it’s enough to sink small retailers. If you are recently starting your business or have little knowledge of EPOS systems you want to ensure you are thoroughly supported by your company.
We are not implying that AirPOS is the only solution available to small retailers, by no means. There are many options available on the market, however, we like to think that we are one of the most honest and transparent. What you see is quite literally what you get. We want to see our customers succeed using our system and are happy to hear any constructive feedback along the way.
We are happy to share all our customer reviews whether through our website or external sites.
When choosing your EPOS provider make sure that you are asking the right questions. It’s very easy to get caught up in a sales chat with a rep who will make promises that they simply aren’t true.
You’d be surprised how quickly prices will change and add up once you start asking questions such as:
- Do you charge for support and if so what is the coverage?
- What integrations do you offer? Do these come free with my subscription?
- Who do you integrate with for payments?
- What do I get as part of my Hardware package?
Some companies will try to keep many of their costs hidden so it’s important that you do your research, read all the reviews good in bad, speak to multiple providers as much as possible and read articles online to educate yourself on POS systems as much as possible.
We have a section on our community site to help retailers learn more about POS systems and what they should expect from their provider, make sure to check out such posts such as everything you need to know about ePOS or the buyers guide to POS software, before making a decision on your provider.